Client:

H&M

Description:

 H&M, the biggest fashion retailer needs more than even to strengthen its position by a distinctive & impactful communication. In 2017 H&M launched a capsule collection in collaboration with a prestigious Designer, Erdem Moralıoğlu. The Designer Collections are year after year seen as a key driver to position H&M as real Fashion brand to stand out versus its competitors, knowing that Erdem was not known at all in Belgium.

Client:

BRU

Description:

A character is born, a story’s been told, all through a media journey.

Client:

H&MH&MH&MH&MH&M

Description:

Out of inspiration for your Christmas presents or no time to explore the shops? For the End of Year (holidays) campaign, H&M revolutionizes the purchase with gifts for friends & family by creating the first Fashion Automatic Vending Machine in the world. In just a few minutes, passersby and travelers could buy an accessory from the Holiday Season collection, also available in stores and online at www.hm.com.

Client:

Volkswagen

Description:

Depuis plusieurs mois, les annonces se succèdent sur les réductions continuelles du reach organique sur les réseaux sociaux et de l’importance de proposer des vidéos de courtes durées pour garder l’utilisateur attentif.

Ceci couplé au scepticisme des consommateurs envers les marques et spécialement dans le domaine de l’automobile, nous a confronté à un challenge compliqué : recréer de l’engagement autour de Volkswagen en utilisant des vidéos de plus de deux minutes.

Client:

Cristal (Alken Maes)

Description:

Cristal, the beer from Limburg, has a unique hop taste and wants to put this in the picture. On the More O’Ferrall billboard the product was brought to life. Hop was growing during 10 weeks.

Client:

Samsung

Description:

Addressability was pushed to the sharpest level of precision for the launch of Samsung S9. In June 2018, Samsung & Telenet joined forces in a promotion of the new S9.

Association with Telenet led to an unsual sharp targeting: addressable TV ads were directed at households with Samsung Galaxy owners from the past generations (S6 & S7).

And it worked: the total turnover of the action is 8,4 times the investment: this is the Factor 8 !

Client:

Samsung

Description:

Samsung managed to turn the 2018 WC challenge into a success by addressing the supporters through an emotional angle - capable to move an entire country - through an integrated creative and touchpoints platform.

The media strategy was developed in phases, carefully orchestrating the different touchpoints - a full digital stack, pinpointed TV, ubiquitous OOH

Client:

Samsung

Description:

Summer of 2018: all Belgium is excited about the “dream team” of Red Devils that participates in the World Cup. Samsung saw a unique opportunity to emotionally connect with Belgians. The platform “Share your excitement” was set up as central point for all communication during the month June. This platform offered a climax to fans of the national football team: those who cheered on the Red Devils with a personal message via Facebook could in return get a personalized video from the Red Devils themselves. This action skyrocketed in terms of impact and virality.