About SPACE

Space is the biggest Belgian Media Agency combining a strong local client portfolio and close relationship with 2 of the most powerful global media networks.

60%

Part of the billing of Space with direct clients.

40%

Part of the billing of Space linked to partner networks: MediaCom, Starcom/Spark.

50/50

Structure of the shareholders organised between WPP | MediaCom Belgium | Publicis Belgium.

Leader in Belgium

UMA

RANKING 2017

RECMA
Belgium Vitality Structure
July 2018 Quali-
scores
Profile Quali-
points
Quali-
points
Initiative 19 High 8 11
Space 14 High 5 9
Maxus 12 High 12 0
Havas Media 10 Very Good 1 9
Mindshare 9 Good 5 4
UM 9 Good 3 6
Carat 7 Good 1 6
Vizeum 6 Good 4 2
PHD 5 Good 7 -2
Zenith 5 Good -1 6
OMD 4 Good -4 8
MediaCom
plan only
2 Average 1 1
Wavemakers 1 Average -2 3
Mediaplus -1 Average -1 0

Our vision : "Capture & Convert"


Our mission :

1 Capture Data and Insights to transform meaningful media connections into business conversions

2 Be best in class on basics & anticipate future trends

3 Realistic, local based , innovative and always-on beta approaches

4 Include Digital at starting point of our strategy

Team

Strategy

Connection Planning

A media selection has never been as accurate as today, since Space has mastered "advertising attention measurement" of 40 different connection points.

Implement

Tactics & Buying

Space is constantly improving its optimizations and tactical tools. Since ACCEL’S exclusive development, TV optimization has never been as powerful. Welcome to the era of TV programmatic buying

Intelligence

Market & Business

When it comes to ROMI, some have processes, tools and methods… we have real executed cases!

Connectology

Digital expertise

Connecting audiences and brands through data and technology, integrating video, display, social and search

Every client matters

Even if we have been ranked by UMA* since 2012 as the 1st Belgian agency and distinguished by RECMA* in june 2018 as “High Profile”, we make no difference in the clients’ services depending on their investment size.

Whether we are dealing with local or international, heavy or light investments, our claim remains: every client matters ! And we still provide same services from fundamental strategic thinking to tactical media buying.

Cases

BRUXELLES, MA BELLE !

Description:

Bruxelles Propreté est bien sûr garant d’une ville propre mais avait la volonté de monter un peu plus haut dans sa mission d...

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H&M 2017: the Erdem case

Description:

 H&M, the biggest fashion retailer needs more than even to strengthen its position by a distinctive & impactful communication. In 2017 H&...

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« Mr BRU… catch me, if you can ! »

Description:

A character is born, a story’s been told, all through a media journey.

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the Fashion Vending Machine

Description:

Out of inspiration for your Christmas presents or no time to explore the shops? For the End of Year (holidays) campaign, H&M revolutionizes the pu...

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“Behind the Wheel”

Description:

Depuis plusieurs mois, les annonces se succèdent sur les réductions continuelles du reach organique sur les réseaux sociaux et de...

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CRISTAL, HOP THE BILLBOARD !

Description:

Cristal, the beer from Limburg, has a unique hop taste and wants to put this in the picture. On the More O’Ferrall billboard the product was bro...

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BRUXELLES, MA BELLE !

Client:

Bruxelles propreté.

Description:

Bruxelles Propreté est bien sûr garant d’une ville propre mais avait la volonté de monter un peu plus haut dans sa mission de marque.

En tant que garant de la propreté ils sont aussi désireux d’être inspirant sur le thème du « vivre ensemble » car par extension une ville plus propre est une ville qui sera mieux vécue et donc garante d’une vie plus sereine et plus harmonieuse.

L’accent devait également être mis sur le côté ‘ensemble’ car cet objectif, cet ambition ne peut être atteint que si TOUS LES BRUXELLOIS s’y mettent et s’unissent pour y aboutir.

C’est ce que la campagne symbolisait dans son visuel : une personne ayant le « bon geste » soutenue par tout un groupe derrière elle. Et la signature intègre d’ailleurs en terme « symbolique » un petit pictogramme de deux mains qui se serrent comme témoignage de ce pacte entre Bruxellois.

Nous avons voulu amplifier cet effet et ce pacte.

H&M 2017: the Erdem case

Client:

H&M

Description:

 H&M, the biggest fashion retailer needs more than even to strengthen its position by a distinctive & impactful communication. In 2017 H&M launched a capsule collection in collaboration with a prestigious Designer, Erdem Moralıoğlu. The Designer Collections are year after year seen as a key driver to position H&M as real Fashion brand to stand out versus its competitors, knowing that Erdem was not known at all in Belgium.

« Mr BRU… catch me, if you can ! »

Client:

BRU

Description:

A character is born, a story’s been told, all through a media journey.

the Fashion Vending Machine

Client:

H&MH&MH&MH&MH&M

Description:

Out of inspiration for your Christmas presents or no time to explore the shops? For the End of Year (holidays) campaign, H&M revolutionizes the purchase with gifts for friends & family by creating the first Fashion Automatic Vending Machine in the world. In just a few minutes, passersby and travelers could buy an accessory from the Holiday Season collection, also available in stores and online at www.hm.com.

“Behind the Wheel”

Client:

Volkswagen

Description:

Depuis plusieurs mois, les annonces se succèdent sur les réductions continuelles du reach organique sur les réseaux sociaux et de l’importance de proposer des vidéos de courtes durées pour garder l’utilisateur attentif.

Ceci couplé au scepticisme des consommateurs envers les marques et spécialement dans le domaine de l’automobile, nous a confronté à un challenge compliqué : recréer de l’engagement autour de Volkswagen en utilisant des vidéos de plus de deux minutes.

CRISTAL, HOP THE BILLBOARD !

Client:

Cristal (Alken Maes)

Description:

Cristal, the beer from Limburg, has a unique hop taste and wants to put this in the picture. On the More O’Ferrall billboard the product was brought to life. Hop was growing during 10 weeks.

Space nv/sa

Avenue Tedesco 41
B-1160 Brussels
Belgium
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+32 2 663 57 30

+32 2 675 91 20

info@space.be

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